01 / 06Where Most Stores Break
Navigation no longer fits the catalog
As your assortment grows, categories become crowded and collection names lose meaning. Finding the right product starts feeling like work.
Get trustedAmazon Brand Store
Make Your Brand Easier to Trust.Your Products Easier to Choose.
We use store insights, brand analytics, and buyer research to strategize - design - optimize Amazon brand stores that build discovery, trust, and loyalty across the shopper journey.
Why your Brand Store matters
Your listing is a room you rent. Your Store is the only space on Amazon you actually control.
52.1%
higher
Add-to-cart rate
71.3%
higher
Average order value
53.9%
more frequent
Purchasing
Amazon internal data, August 2024. Observed comparison of Store visitors and non-visitors. Source: Amazon Ads.
FAKE01/8
buff EXPERTS03/8
ullabelle05/8
ADV07/8
Naturefine02/8
Truly Oats04/8
Inspired Ivory06/8
Dr. Beasley's08/8Where Most Stores Break
A Beautiful Store CanStill Be Difficult to Shop
A polished Brand Store is not automatically an effective shopping experience. When discovery feels difficult, product differences blur, and customers stop exploring the range.
02 / 06Where Most Stores Break
One Bestseller Hides the Rest
Customers arrive for a hero product, but the rest of the range stays overlooked. Complementary products rarely get discovered.
03 / 06Where Most Stores Break
Ads land on the wrong experience
A campaign promises a specific product, offer, or use case but the click opens a generic homepage instead.
CampaignHomepage
04 / 06Where Most Stores Break
Mobile shoppers lose context
Comparisons shrink, key benefits get buried, and important buying decisions become harder to make on the device where most shopping happens.
05 / 06Where Most Stores Break
Your brand's credibility lives somewhere else
Your brand has expertise, a point of view, and reasons customers choose it. But inside the Store, those distinctions disappear, leaving products to compete on price, thumbnails, and guesswork.
06 / 06Where Most Stores Break
The Store doesn't encourage the next purchase
A customer returns ready to buy again, but refills, accessories, and new launches feel disconnected. The Store creates transactions instead of an ecosystem.
BoughtRefillAccessoryNew launch
Every Store has friction. Rather than recommending a rebuild by default, we identify the exact structural problem first.
Growth begins by identifying the decisions customers struggle to make.
Our Approach
The WORKINX Growth System
The Difference Isn’t Better Design. It’s Better Decisions.
Before a single page is designed, we identify what customers need to discover, compare and understand across your range. The result is a Brand Store built around buying decisions.
- Store InsightsPage, section & ASIN performance by traffic source.
- Brand AnalyticsSearch language, basket patterns & repeat behaviour.
- Campaign DestinationsWhere every Sponsored Brands, DSP & external ad lands.
- Commercial PrioritiesLaunches, margin goals & the products that matter most.
- Assortment & AvailabilityStock, margins & variant accuracy before campaigns go live.
- Reviews & QuestionsThe recurring doubts your Store isn't answering.
All of it points atBetter Buying DecisionsStore Insights
Designed for Two Shopping Behaviours
New Shoppers Need Confidence.Existing Customers Need Speed.
Someone discovering your brand
They need to understand what makes you different, where to start, and which product fits their need. We create clear entry points, comparisons and guided exploration.
Someone returning to buy again
They already know the brand. They need quick access to familiar products, compatible additions, refills and new launches without searching through the entire catalog.
RefillAccessoryNew launch
What we Build
One Brand Direction.A Clear Job for Every Page.
We plan the complete shopping structure, homepage, category pages, product families, seasonal collections, and campaign destinations. Every page is designed to move customers closer to a confident purchase.
Store Architecture & SitemapPage structure and product grouping based on how customers shop the category, not how the catalog is organized internally. The Store is only as deep as the assortment and buying journey require.
Product DiscoveryCategories, collections, and navigation shaped around customer language, search behavior, and recognizable shopping needs.
Clearer ChoicesComparisons and buying guidance built around the questions and doubts that keep appearing in reviews. When the difference is unclear, price starts doing the deciding.
Brand PresenceYour positioning, identity, story, and proof carried consistently across every page, so the brand feels recognizable wherever the shopper lands.
Mobile-First ExperienceLayouts designed deliberately for smaller screens, with content order, readability, product visibility, and shopping actions checked for mobile.
Built Beyond the First ProductWe use basket patterns, compatibility, and repeat behavior to surface complementary products, refills, and launches where they naturally belong.
One creative ecosystem. Multiple customer touch points
Great Brand Stores are built alongside great product pages & ads.
Your Store is only one part of the customer journey. We create the entire creative ecosystem around it; from high-converting PDPs to DSP, Sponsored Brands, and external traffic creatives, so every touchpoint feels like the same brand.
Listing Optimization01
Listing Optimization
Listing Optimization
Build product pages that convert before shoppers ever reach your Store.
DSP & Amazon Ad Creatives02
DSP & Amazon Ad Creatives
DSP & Amazon Ad Creatives
Static and video creatives for DSP, Sponsored Brands & external traffic campaigns.
The strongest Amazon brands don't optimize Listings, Stores, and Ads separately; they build them as one cohesive customer experience.
In their words
Don’t take our word for it
0:34
Matt Rebi
CEO at Yeti Houseware Appliances
0:48
Dylan Grams
0:42
Morris
Founder at 7 Figure Brand
1:28
Naomi Robert
Director at The Quash
010:00 / 0:00
Matt Rebi
CEO at Yeti Houseware Appliances
Measuring what actually matters
Your Brand Store needs a different scorecard.
A Store is built to improve discovery across a range; not just revenue. We measure whether shoppers are exploring more, buying better, and finding the right products.
The 4 numbers we watch
- 01Higher is better
Sales per Visitor
Is each visitor becoming more valuable?
Measures how effectively Store traffic turns into attributed sales.
- 02Higher is better
Views per Visitor
Are shoppers exploring beyond the landing page?
Reveals whether navigation is driving deeper product discovery.
- 03Higher is better
Units + Sales per Purchase
Are they leaving with more than they came for?
Indicates whether merchandising is strengthening the basket.
- 04Lower is better
Bounce Rate
Does the experience make sense on arrival?
A strong signal of how well traffic and landing pages align.
FAQ
Questions we get asked most.
Amazon gives every brand the Store builder. The decisions are not.
You’re paying for the strategy behind the Store: how your range is structured, which products deserve their own destinations, what your homepage needs to communicate, and where customers need comparisons before they buy. The builder assembles pages. We decide what those pages should do.